The Greenfield Group – DUNS# 050151655 | CAGE# 8WRR1

Creative Solutions

Flawless Execution

Who We Are

From tour management to account direction, we learned experiential marketing from the outside in. With over 38 years of award-winning experience in Experiential Marketing, Event Production and Logistics, The Greenfield Group (TGG) is a team of proven strategists and producers with expertise in professional sports, entertainment, corporate marketing, cause management and employee engagement.

This firsthand experience allows TGG to efficiently move projects from creative ideation to live activation, while maintaining a genuine understanding of what works in the real world.

We pride ourselves on keeping our clients’ visions first, ensuring that when the spotlights are turned on, our clients are ready to shine. This fuels our desire to deliver Creative Solutions & Flawless Execution.

SOCIALLY PROFITABLE EVENTS

There are people, companies and brands that seek to change the world for the greater good. We tend to align well with those groups. Leverage our experiential expertise to give power to your vision, moving you from ideation to impact.

MINDFUL STRATEGIES

A clear strategy is the roadmap to realizing every business decision you commit to. Sound strategy begins with thorough research, thought leadership, and careful targeting. Let The Greenfield Group do the heavy lifting. We’ll be your guide in bringing your vision to life, and taking it to new heights.

TIMELY EXECUTION

Precision and punctuality are the hallmarks of our execution strategy. Perfectly executed events can produce a bold and memorable impact in the minds of your audience. At The Greenfield Group, we focus our execution to be both on-time and in-time with your customers, marketplace, and latest trends.

Our Services

EXPERIENTIAL STRATEGY

TURNKEY PRODUCTION

BRAND EXPERIENCE

EMPLOYEE ENGAGEMENT

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Combined years of Experiential Leadership & Award-Winning Production

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Global Brands & Properties We’ve Impacted

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Client referral rate

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Energy Spent Ensuring Each Client’s Event & Sponsorship Goal is Reached

Testimonials

Knowledge. Passion. Process. When you work with The Greenfield Group, these are what you get. As hectic and complex as our large corporate events can be, I’ve never seen The Greenfield Group unravel or be unwilling to meet the challenges we present them. Our events and program would not be the same without TGG and we’re very thankful to be able to continually put their expertise into action for our corporate events. Knowledge. Passion. Process. When you work with The Greenfield Group, these are what you get. As hectic and complex as our large corporate events can be, I’ve never seen The Greenfield Group unravel or be unwilling to meet the challenges we present them. Our events and program would not be the same without TGG and we’re very thankful to be able to continually put their expertise into action for our corporate events.

The Greenfield Group was recommended to us as a must-have events partner to help us kick-off our association’s first ever National Conference. It quickly became apparent that they were experts in event planning and execution. Since then, we have continued to grow our relationship with TGG. Today, they are our exclusive & dedicated team for our events. TGG is a vital partner as we execute our vision in becoming a nationally-recognized organization.

When you get The Greenfield Group, you’re getting a partner that truly cares about your business and your goals. We launched our products in the US in June 2014, and as with all new market rollouts, each day presented unique challenges. Whether it’s been with event logistics support or strategic sales solutions, TGG has always been able to offer and successfully implement creative solutions. They are a trusted partner, and important to our success. We feel fortunate to have The Greenfield Group.

The Greenfield Group is our partner for event planning and logistics. Whether we have been in the consumer engagement trenches for a major corporation or building brand strategy for a start-up organization, their attention to detail, accessibility, and delivery of services is consistent. They genuinely care about their clients’ business goals, and that quality has allowed us to maintain a strong partnership. They are a proven, award-winning team and their attitude and effort towards providing excellent service shows why.

Cassandra Greenfield

Co-Founder / President

Having successfully developed and produced live events for both multicultural and general audience events, Cassandra used the tools earned as a career brand manager to secure a role building compelling platforms within the entertainment industry. Currently, Cassandra serves as President of The Greenfield Group, leveraging her career in marketing & entertainment to offer strategic brand development and sponsorship support to socially profitable ideas, brands, and events.

Jason Greenfield

Co-Founder / CEO

Jason has over 15 years of event execution & sponsorship management experience encompassing consumer engagement, brand development, corporate event management and sponsorship activation. During his successful tenure with an award-winning promotional agency, Jason transitioned from an event logistics specialist to a team leader within their multicultural practice. Jason leads the Events & Logistics capabilities of The GreenField Group.

Who We Are

SOCIALLY PROFITABLE EVENTS

MINDFUL STRATEGIES

TIMELY EXECUTION