FAQs

The Greenfield Group, Corp is based in Dallas, Texas. While we proudly serve clients in the North Texas area, we also work with brands and agencies across the U.S. and internationally to bring exceptional experiential marketing campaigns to life.

We offer a full suite of experiential marketing services, including strategy development, full-service support for brand activations, and agency partnerships. Our services cover everything from ideation and activation design to event logistics, vendor sourcing, and attendee engagement.

Yes, we provide flexible support options. With full-service support, we manage every step of the project, from concept to execution. For agency partnerships, we collaborate with agencies to expand their capacity, handling specific elements or entire activations as needed.

We use a variety of key performance indicators (KPIs) to measure campaign success, such as audience engagement, brand awareness, lead generation, and social media reach. We tailor our metrics to your goals to ensure each campaign drives measurable, impactful results.

We create a wide range of experiences, from small pop-up events and product demonstrations to large industry events and interactive installations. Our team specializes in customizing activations to fit your brand, audience, and objectives.

Yes! We work with businesses of all sizes — from startups to established brands — to create tailored experiences that resonate with their unique audiences. Our clients span various industries, and we adapt our strategies to meet each brand's specific needs and goals.

Getting started is easy! Simply fill out the contact form on our website to request a discovery call. We’ll discuss your needs, goals, and how we can help bring your vision to life.

The cost of an experiential marketing campaign varies based on the scope, size, and complexity of the project. We offer customized solutions that can be tailored to fit different budgets. During the initial consultation, we’ll work with you to define a budget that meets your goals and provides the best return on investment.

Our team combines creative expertise with deep operational and technical knowledge to ensure each activation is executed flawlessly. From careful planning and resource management to onsite coordination and post-event analysis, we handle every detail to provide a smooth, stress-free experience.

Yes! We offer a free guide titled, “How Experiential Marketing Can Elevate Your Brand and Drive Engagement — While Saving Time, Money, and Resources.” Download it from our homepage to gain insights into experiential marketing strategies and how they can benefit your brand.